Under the scheme, all fertiliser companies, State Trading Entities (STEs) and Fertiliser Marketing Entities (FMEs) will be required to use a single “Bharat” brand for fertilisers and logo under the PMBJP.
“The single brand name for UREA, DAP, MOP and NPKS etc. would be BHARAT UREA, BHARAT DAP, BHARAT MOP and BHARAT NPK etc. respectively for all Fertiliser Companies, State Trading Entities (STEs) and Fertiliser Marketing Entities (FMEs),” the Ministry’s order said. The memo outlines the specifications of the new packaging for companies-
- The new “Bharat” brand name and PMBJP logo will cover two-thirds of the front of the fertiliser packet
- The manufacturing brands can only display their name, logo, and other information on the remaining one-third space
The government has also asked fertiliser companies not to procure old design bags from September 15, adding that the rollout of the new bags under One Nation One Fertiliser would begin from October 2,2022. The order added that the companies would be given a lead time of four months to exhaust the old packaging from the market.
